Advantages of EU Trademarks over National Trademarks
Trademark rights have a territorial character, meaning that protection will be in force only in the country where the trademark is registered. If you want your mark to be protected in several EU countries, a good option is to apply for a European Union trade mark (EUTM), which is registered by the European Union Intellectual […]
How to Protect your Brand Online
Trademarks are the face of a company regarding their products and services. Customers rely on trademarks when making purchasing decisions – associating a brand with a certain quality. People often confuse trademarks with patents and copyrights. While copyright protects the expression of ideas and patents protect inventions, trademarks are words, designs or symbols that identify […]