The importance of trademark renewal.
Renewing and maintaining a trademark is an essential step in ensuring continued brand protection. According to the Trademark Law (Law 84/1998) the registration of a trademark takes effect starting from the date of the regulatory filing of the trademark and has a validity of 10 years. After this deadline has expired, trademark renewal becomes an […]
European Observatory on Infringements of Intellectual Property Rights.
In the globalised and digitalised era of the 21st century, creativity, innovation and entrepreneurship are the central pillars of European economic, cultural and social wealth. In this context, the protection of intellectual property (IP) rights becomes essential. The European Observatory on Infringements of Intellectual Property Rights, part of the European Union Intellectual Property Office (EUIPO), […]
What to do in case of receiving a provisional refusal notice from OSIM?
Obtaining a trademark can be a crucial step to the success of a business. However, sometimes the applicant may receive a notice of provisional refusal from OSIM (State Office for Inventions and Trademarks), signaling that your application does not meet certain legal conditions. In such situations, it is essential to address this issue appropriately, taking […]
Trademark renewal as a key element of success
According to Law no. 84/1998 on trademarks and geographical indications, republished, the registration of a trademark takes effect from the date of the regulatory filing of the trademark and has a validity of 10 years. After the expiry of this period, renewal of the trademark becomes an essential step in the management and protection of […]
Can a person’s face become a trademark?
Over time, people have registered as a trademark all sorts of signs: from the simplest to the most unimaginable words, shapes, drawings, even sounds. To date, more than two million trade marks have been registered with the European Union Intellectual Property Office (EUIPO), so anyone who wants to register a new trade mark that is […]
How to choose a strong brand/trademark?
The success of your business can be an indication that your brand is commercially strong, as the nature of a brand, especially its relative strength or weakness, will have a direct influence on its market performance and scope of legal protection. A ‘strong’ trade mark is a trade mark which has a highly distinctive character, […]
Genericism: trademark death
What is genericism? If trade marks are bigger and better known, then there is a greater need for protection not only against infringement and falsification, but also against the ‘generalisation of trade marks’. There is not much talk about this concept, but there is more to this problem than is thought. The concept is important […]
The Forbidden Fruit of Intellectual Property: When a Universal Symbol Comes into Dispute
Apple v. Fruit Union Suisse Case When you think of tech company Apple, do you think of that iconic logo — the silhouette of an apple with a bite out? Well, Apple owns the trademark for this logo, which means it has the exclusive right to use it. In Switzerland, the company is now trying […]
Moka coffee maker: How a registered design revolutionized coffee ritual.
Today, in September 5th, the world of design and innovation gathers in a remarkable event in the vibrant city of Berlin. The fourth edition of the DesignEuropa Awards (DEA), organised by EUIPO, takes place here. This prestigious event celebrates excellence in design for holders of registered Community Designs (RCDs) across the European Union. DesignEuropa’s jury […]
Advantages of EU Trademarks over National Trademarks
Trademark rights have a territorial character, meaning that protection will be in force only in the country where the trademark is registered. If you want your mark to be protected in several EU countries, a good option is to apply for a European Union trade mark (EUTM), which is registered by the European Union Intellectual […]
