Right after setting up a company, usually there is no interest for the registration of the trademark. People tend to postpone that moment until the business grows and has almost full potential or, in unfortunate situations, until they have to deal with a problem related to trademarks. But what people actually don’t know is that through the registration of their trademark they make the business grow and they add a tangible value to it, an irreplaceble asset.
The clear advantages of registering a trademark are:
- Protects your brand value
- Creates a value
- Protects you from rival brands
- It states your rights
- It protects you against counterfeiting and fraud
When you decide you want to protect your brand by registering the trademark, you can opt for the registration of a European trademark. Why?
A single registration, submitted online in one language, is valid in all EU Member States.
The European trademark entitles the holder to exclusive rights in all EU Member States and the future states of the EU at a reasonable cost.
The powers conferred to your brand are on a market of nearly 500 million consumers.
An EU mark is valid for 10 years. It can be renewed unlimited, with 10 years each renewal.
Therefore, if you don’t protect your trademark by registering it, you don’t have the tools to prevent someone using similar signs which can lead to the collapse of your entrepreneurial efforts. Also you may find that you are limited, from a legal point of view, to expand your business.
So, registering your trademark and protecting your brand is the wisest move towards the growing and securing of your business.
If you have any questions related to this subject, write us by using the Contact form and we are more than happy to help you.
