Trademark renewal as a key element of success

According to Law no. 84/1998 on trademarks and geographical indications, republished, the registration of a trademark takes effect from the date of the regulatory filing of the trademark and has a validity of 10 years. After the expiry of this period, renewal of the trademark becomes an essential step in the management and protection of […]

Can a person’s face become a trademark?

Over time, people have registered as a trademark all sorts of signs: from the simplest to the most unimaginable words, shapes, drawings, even sounds.  To date, more than two million trade marks have been registered with the European Union Intellectual Property Office (EUIPO), so anyone who wants to register a new trade mark that is […]

How to choose a strong brand/trademark?

The success of your business can be an indication that your brand is commercially strong, as the nature of a brand, especially its relative strength or weakness, will have a direct influence on its market performance and scope of legal protection. A ‘strong’ trade mark is a trade mark which has a highly distinctive character, […]

Genericism: trademark death

What is genericism? If trade marks are bigger and better known, then there is a greater need for protection not only against infringement and falsification, but also against the ‘generalisation of trade marks’. There is not much talk about this concept, but there is more to this problem than is thought. The concept is important […]

Elvis Presley versus BrewDog: How far would you go to protect your brand?

As consumers, we meet a multitude of well-known brands in the food and beverage sector on a daily basis. Whether it’s choosing cereal or morning coffee, or choosing specific ingredients and garnishes for the evening meal. It therefore goes without saying that intellectual property protection for your food and drink business is vital, as it […]

Moka coffee maker: How a registered design revolutionized coffee ritual.

Today, in September 5th, the world of design and innovation gathers in a remarkable event in the vibrant city of Berlin. The fourth edition  of the DesignEuropa Awards (DEA), organised by EUIPO, takes place here. This prestigious event celebrates excellence in design for holders of registered Community Designs (RCDs) across the European Union. DesignEuropa’s jury […]

Hermes vs Rothschild – Intellectual Property Rights in the Metaverse

The concept of “Metaverse”, in a simple and accessible language, refers to a virtual space where users interact in different ways. Metaverse offers a wide range of experiences and interactions, being a virtual space in continuous development, and with remarkable potential both for the user and for the companies that choose to transpose their products […]

Trademark licensing

Trademark licensing, also known as “leasing” the trademark  in the common language, is a mechanism for transferring trademark rights. Unlike the cession of the trademark, the mechanism by which the owner of a trademark permanently and unlimitedly alienates its rights over the trademark, through licensing the owner retains ownership of the trademark and part of […]