Can a person’s face become a trademark?
Over time, people have registered as a trademark all sorts of signs: from the simplest to the most unimaginable words, shapes, drawings, even sounds. To date, more than two million trade marks have been registered with the European Union Intellectual Property Office (EUIPO), so anyone who wants to register a new trade mark that is […]
Trademark licensing
Trademark licensing, also known as “leasing” the trademark in the common language, is a mechanism for transferring trademark rights. Unlike the cession of the trademark, the mechanism by which the owner of a trademark permanently and unlimitedly alienates its rights over the trademark, through licensing the owner retains ownership of the trademark and part of […]
An In-Depth Look at Intellectual Property Transactions
Intellectual property plays a critical role in business and in the corporate and transactional matters that are key to growth. In the intellectual creativity cycle, there is a growing trend of emphasizing not only “creation” and “protection”, but also the “utilization” of Intellectual Property (IP) – patents, designs and trademarks, etc. In implementing IP transactions, […]
