Manolo Blahnik and the legal dispute in China: The “trademark squatting” phenomenon.

Manolo Blahnik, the British luxury footwear brand, became famous thanks to its fans among celebrities and frequent appearances in the series “Sex and the City”. Founded by Spanish designer Manolo Blahnik, the brand is recognized for the elegance of its shoes, becoming a symbol of refinement in women’s fashion. However, for more than two decades, […]

Trademark Translation for Global Expansion.

Most of the trademarks that our intellectual property agency works with on a daily basis are registered with OSIM for protection in Romania and with the EUIPO, which provides coverage in all 27 member states of the European Union. Trademarks can be in any language, but the most common are in English, Romanian or are […]

Can a person’s face become a trademark?

Over time, people have registered as a trademark all sorts of signs: from the simplest to the most unimaginable words, shapes, drawings, even sounds.  To date, more than two million trade marks have been registered with the European Union Intellectual Property Office (EUIPO), so anyone who wants to register a new trade mark that is […]

Trademark licensing

Trademark licensing, also known as “leasing” the trademark  in the common language, is a mechanism for transferring trademark rights. Unlike the cession of the trademark, the mechanism by which the owner of a trademark permanently and unlimitedly alienates its rights over the trademark, through licensing the owner retains ownership of the trademark and part of […]

An In-Depth Look at Intellectual Property Transactions

ip transactions

Intellectual property plays a critical role in business and in the corporate and transactional matters that are key to growth. In the intellectual creativity cycle, there is a growing trend of emphasizing not only “creation” and “protection”, but also the “utilization” of Intellectual Property (IP) – patents, designs and trademarks, etc. In implementing IP transactions, […]