The importance of trademark renewal.

Renewing and maintaining a trademark is an essential step in ensuring continued brand protection. According to the Trademark Law (Law 84/1998) the registration of a trademark takes effect starting from the date of the regulatory filing of the trademark and has a validity of 10 years. After this deadline has expired, trademark renewal becomes an […]

Trademark renewal as a key element of success

According to Law no. 84/1998 on trademarks and geographical indications, republished, the registration of a trademark takes effect from the date of the regulatory filing of the trademark and has a validity of 10 years. After the expiry of this period, renewal of the trademark becomes an essential step in the management and protection of […]

Can a person’s face become a trademark?

Over time, people have registered as a trademark all sorts of signs: from the simplest to the most unimaginable words, shapes, drawings, even sounds.¬† To date, more than two million trade marks have been registered with the European Union Intellectual Property Office (EUIPO), so anyone who wants to register a new trade mark that is […]

How to choose a strong brand/trademark?

The success of your business can be an indication that your brand is commercially strong, as the nature of a brand, especially its relative strength or weakness, will have a direct influence on its market performance and scope of legal protection. A ‘strong’ trade mark is a trade mark which has a highly distinctive character, […]

Genericism: trademark death

What is genericism? If trade marks are bigger and better known, then there is a greater need for protection not only against infringement and falsification, but also against the ‘generalisation of trade marks’. There is not much talk about this concept, but there is more to this problem than is thought. The concept is important […]

Elvis Presley versus BrewDog: How far would you go to protect your brand?

As consumers, we meet a multitude of well-known brands in the food and beverage sector on a daily basis. Whether it’s choosing cereal or morning coffee, or choosing specific ingredients and garnishes for the evening meal. It therefore goes without saying that intellectual property protection for your food and drink business is vital, as it […]

Moka coffee maker: How a registered design revolutionized coffee ritual.

Today, in September 5th, the world of design and innovation gathers in a remarkable event in the vibrant city of Berlin. The fourth edition¬† of the DesignEuropa Awards (DEA), organised by EUIPO, takes place here. This prestigious event celebrates excellence in design for holders of registered Community Designs (RCDs) across the European Union. DesignEuropa’s jury […]

European Trademarks

European trademarks are registered rights which have unitary effect throughout all of the 27 countries of the European Union. EU registered trademarks cannot be subdivided, assigned or otherwise divided on a state by state basis, but only as a European Union wide right. However, they can be licensed on an individual national basis. Since their […]

What is a Trademark Opposition?

In discussing how a trademark opposition works, it is helpful to go over the basics of what a trademark opposition is and what to expect as the case proceeds. A trademark opposition is when one party elects to oppose the existing trademark application of another party due to one of several grounds, such as the […]