The importance of trademark renewal.
Renewing and maintaining a trademark is an essential step in ensuring continued brand protection. According to the Trademark Law (Law 84/1998) the registration of a trademark takes effect starting from the date of the regulatory filing of the trademark and has a validity of 10 years. After this deadline has expired, trademark renewal becomes an […]
Genericism: trademark death
What is genericism? If trade marks are bigger and better known, then there is a greater need for protection not only against infringement and falsification, but also against the ‘generalisation of trade marks’. There is not much talk about this concept, but there is more to this problem than is thought. The concept is important […]
Intellectual Property in Software Protection
The software industry thrives on innovation and the developers are constantly moving forward, pushing the boundaries of what we think is possible. But even despite the creativity displayed by developers all over the world, there are a few bad apples that present potential risk to everyone. So how do we protect ourselves? In this article […]
Industrial Designs
Lines, colors and three-dimensional forms, these are the DNA of industrial designs. The ornamental aspect of an object. They combine to form the building blocks of many of the products we buy, use and encounter in day-to-day life. From the watch on your wrist, to life-saving MRE machines, you will find designs everywhere. And did […]
Advantages of EU Trademarks over National Trademarks
Trademark rights have a territorial character, meaning that protection will be in force only in the country where the trademark is registered. If you want your mark to be protected in several EU countries, a good option is to apply for a European Union trade mark (EUTM), which is registered by the European Union Intellectual […]
Geographical Indications and Protection against Unfair Competition
Agricultural products typically have qualities deriving from their place of production and that are influenced by specific local factors, such as climate and soil. Whether a sign functions as an indication is a matter of national law and consumer perception. Geographical indications may be used for a wide variety of agricultural products, such as “Tuscany” […]
