Trademark renewal as a key element of success

According to Law no. 84/1998 on trademarks and geographical indications, republished, the registration of a trademark takes effect from the date of the regulatory filing of the trademark and has a validity of 10 years. After the expiry of this period, renewal of the trademark becomes an essential step in the management and protection of […]

Can a person’s face become a trademark?

Over time, people have registered as a trademark all sorts of signs: from the simplest to the most unimaginable words, shapes, drawings, even sounds.  To date, more than two million trade marks have been registered with the European Union Intellectual Property Office (EUIPO), so anyone who wants to register a new trade mark that is […]

How to choose a strong brand/trademark?

The success of your business can be an indication that your brand is commercially strong, as the nature of a brand, especially its relative strength or weakness, will have a direct influence on its market performance and scope of legal protection. A ‘strong’ trade mark is a trade mark which has a highly distinctive character, […]

Elvis Presley versus BrewDog: How far would you go to protect your brand?

As consumers, we meet a multitude of well-known brands in the food and beverage sector on a daily basis. Whether it’s choosing cereal or morning coffee, or choosing specific ingredients and garnishes for the evening meal. It therefore goes without saying that intellectual property protection for your food and drink business is vital, as it […]

Moka coffee maker: How a registered design revolutionized coffee ritual.

Today, in September 5th, the world of design and innovation gathers in a remarkable event in the vibrant city of Berlin. The fourth edition  of the DesignEuropa Awards (DEA), organised by EUIPO, takes place here. This prestigious event celebrates excellence in design for holders of registered Community Designs (RCDs) across the European Union. DesignEuropa’s jury […]

Hermes vs Rothschild – Intellectual Property Rights in the Metaverse

The concept of “Metaverse”, in a simple and accessible language, refers to a virtual space where users interact in different ways. Metaverse offers a wide range of experiences and interactions, being a virtual space in continuous development, and with remarkable potential both for the user and for the companies that choose to transpose their products […]

NFTs and Intellectual Property Rights

The term “non-fungible token“, or “NFT” in a more accessible language, refers to a certain category of digital goods whose existence is strictly related to blockchain platforms. What’s so special about this type of goods? The digital form : NFTs are a category of goods that do not enjoy a tangible existence, they “exist” only […]

Intellectual Property in Software Protection

The software industry thrives on innovation and the developers are constantly moving forward, pushing the boundaries of what we think is possible. But even despite the creativity displayed by developers all over the world, there are a few bad apples that present potential risk to everyone. So how do we protect ourselves? In this article […]

Trade Secrets, Intellectual Property Rights?

Coca-Cola’s secret formula. McDonalds’ special sauce. Google’s search algorithm. Bumble’s dating software. This proprietary information is vital to these companies’ survival, and among their most valuable corporate assets.  Each is protected as a trade secret.  While patent law offers strong protections for proprietary inventions, obtaining a patent requires establishing that the invention is novel, non-obvious, […]