Trademark renewal as a key element of success

According to Law no. 84/1998 on trademarks and geographical indications, republished, the registration of a trademark takes effect from the date of the regulatory filing of the trademark and has a validity of 10 years. After the expiry of this period, renewal of the trademark becomes an essential step in the management and protection of […]

Can a person’s face become a trademark?

Over time, people have registered as a trademark all sorts of signs: from the simplest to the most unimaginable words, shapes, drawings, even sounds.  To date, more than two million trade marks have been registered with the European Union Intellectual Property Office (EUIPO), so anyone who wants to register a new trade mark that is […]

How to choose a strong brand/trademark?

The success of your business can be an indication that your brand is commercially strong, as the nature of a brand, especially its relative strength or weakness, will have a direct influence on its market performance and scope of legal protection. A ‘strong’ trade mark is a trade mark which has a highly distinctive character, […]

Elvis Presley versus BrewDog: How far would you go to protect your brand?

As consumers, we meet a multitude of well-known brands in the food and beverage sector on a daily basis. Whether it’s choosing cereal or morning coffee, or choosing specific ingredients and garnishes for the evening meal. It therefore goes without saying that intellectual property protection for your food and drink business is vital, as it […]

Moka coffee maker: How a registered design revolutionized coffee ritual.

Today, in September 5th, the world of design and innovation gathers in a remarkable event in the vibrant city of Berlin. The fourth edition  of the DesignEuropa Awards (DEA), organised by EUIPO, takes place here. This prestigious event celebrates excellence in design for holders of registered Community Designs (RCDs) across the European Union. DesignEuropa’s jury […]

Advantages of EU Trademarks over National Trademarks

Trademark rights have a territorial character, meaning that protection will be in force only in the country where the trademark is registered. If you want your mark to be protected in several EU countries, a good option is to apply for a European Union trade mark (EUTM), which is registered by the European Union Intellectual […]

FAQ: European Trademarks

The European Union trade mark system consists of one single registration procedure that gives its owner an exclusive right in the 28 Member States of the European Union. You will find below the most frequent questions we receive from our customers, hopefully the answers will help you too. What is the difference between a European […]

What Can I Trademark? What Can’t I Trademark?

Certainly, the first and most important step in protecting your business is making the decision to register your trademark. That being said, before doing that, you must know and be informed about the requirements for registering a trademark. An EU trademark can consist of any signs, in particular words (including personal names), or designs, letters, […]