{"id":760,"date":"2019-01-29T12:14:59","date_gmt":"2019-01-29T12:14:59","guid":{"rendered":"https:\/\/tasregistration.com\/?p=760"},"modified":"2026-02-19T10:44:07","modified_gmt":"2026-02-19T10:44:07","slug":"por-que-es-importante-registrar-su-marca","status":"publish","type":"post","link":"https:\/\/tasregistration.com\/es\/2019\/01\/29\/por-que-es-importante-registrar-su-marca\/","title":{"rendered":"\u00bfPor qu\u00e9 es importante registrar su marca?"},"content":{"rendered":"<p>Despu\u00e9s de establecer una empresa, por lo general, no hay inter\u00e9s en registrar la marca. Las personas tienden a posponer ese asunto hasta que su negocio crezca y alcance su potencial, actuando solamente cuando alguien m\u00e1s est\u00e9 utilizando su marca. Pero lo que la gente no sabe es que, al registrar su marca, el valor de su negocio aumenta.<\/p>\n<p><strong>Las claras ventajas de una marca registrada son los siguientes:<\/strong><\/p>\n<ul>\n<li>Proteger el valor de la marca<\/li>\n<li>Crear el valor de la marca<\/li>\n<li>Proteger la marca de las marcas rivales<\/li>\n<li>Ofrecer derecho de propiedad<\/li>\n<li>Protegerle contra la falsificaci\u00f3n y el fraude<\/li>\n<\/ul>\n<p>Cuando decida proteger su marca a trav\u00e9s del registro de una marca comercial, puede optar por el <a href=\"https:\/\/tasregistration.com\/es\/registro-de-marca-en-la-ue\/\" target=\"_blank\" rel=\"noopener noreferrer\">registro de una marca europea<\/a>. \u00bfPor qu\u00e9?<\/p>\n<ul>\n<li>Al presentar en l\u00ednea una sola solicitud de registro, redactada en un idioma, consigue protecci\u00f3n para su marca en todos los Estados miembros de la UE.<\/li>\n<li>La marca europea otorga al propietario derechos de marca exclusivos en todos los Estados miembros de la UE a un costo razonable.<\/li>\n<li>El poder otorgado a su marca es visible en un mercado de aproximadamente 500 millones de consumidores.<\/li>\n<li>Una marca europea es v\u00e1lida por un per\u00edodo de 10 a\u00f1os y puede renovarse ilimitadamente cada 10 a\u00f1os.<\/li>\n<\/ul>\n<p>Por lo tanto, si no protege su marca registr\u00e1ndola, no cuenta con las herramientas legales para prohibir el uso de ciertas se\u00f1ales similares en productos\/servicios, lo que puede llevar a la devaluaci\u00f3n de su marca. Adem\u00e1s, sin la protecci\u00f3n de su marca, desde el punto de vista jur\u00eddico, est\u00e1 limitado a ampliar su negocio.<\/p>\n<p>En consecuencia, el registro y la protecci\u00f3n de su marca comercial ser\u00eda la decisi\u00f3n m\u00e1s inteligente para el crecimiento y la seguridad de su negocio.<\/p>\n<p>Si tiene alguna pregunta relacionada con este tema, escr\u00edbanos utilizando el <a href=\"https:\/\/tasregistration.com\/es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">formulario de contacto<\/a> y estaremos encantados de ayudarle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de establecer una empresa, por lo general, no hay inter\u00e9s en registrar la marca. Las personas tienden a posponer ese asunto hasta que su negocio crezca y alcance su potencial, actuando solamente cuando alguien m\u00e1s est\u00e9 utilizando su marca. Pero lo que la gente no sabe es que, al registrar su marca, el valor [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[741],"tags":[],"class_list":["post-760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propiedad-intelectual"],"yoast_head":"<title>\u00bfPor qu\u00e9 es importante registrar su marca? - Noticias | TAS Registration<\/title>\n<meta name=\"description\" content=\"Registrar su marca y protegerla est\u00e1 avanzando hacia el crecimiento y la seguridad de su negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tasregistration.com\/es\/2019\/01\/29\/por-que-es-importante-registrar-su-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 es importante registrar su marca? 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